http://www.techcrunch.com/2009/03/22/why-advertising-is-failing-on-the-internet/
We all hate those flashy, color filled ads that fill up the margins on each web site we visit and are forever popping up on our desktop. Most of us don't even take the time to figure out what it is they're advertising before we close them or divert to another web page. Regardless of whether you pay them any attention or not, they are making someone on the earth some money.
Though in recent years, internet advertising revenue has declined and continues to do so. The author gives three main reasons on why online advertising will fail in years to come. Consumers do not trust ads, do not want ads, and do not need ads. Agreed. But isn't this the case for all advertisements in general? (Except funny Superbowl commercials, of course.)
Sure, traditional advertising (i.e. full page newspaper ads and 30 second television commercials) cannot be carried over to the internet. Most internet ads are small and easily overlooked and do not have nearly the space for the information presented in traditional ads. Traditional advertising will never become obsolete just for that reason- it cannot be replaced by online advertising.
No matter what angry comments or responses you may read about this article, there is absolutely no one who loves to see/watch advertisements. A perfect point was made about channel surfing or waiting to get a snack to avoid commercials. How would any DVR system be successful if we all wanted to watch the commercials?
Regardless of the statistics and facts about the decline in internet advertising, there will always be a place for it. Some one is going to pay some one to display his or her product/service on some one else's website. Surely it will never reach the heights and success it once did because of customers reviewing products instead of purchasing strictly from advertisements, but online advertising will never completely vanish.
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This works :)
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~atkins